Getting clients through building a referral network (aka. word-of-mouth) is really an art form. Getting this down will mean that your business will basically build itself.
You have to start thinking about who is most likely to refer clients to you for massage. You have to start thinking about who you actually even want referrals from in the first place. There is nothing worse than getting clients who do not fit your practice philosophy and are more difficult to deal with as far as boundaries and the basic everyday workings of your massage business. What you want are people who value massage, who respect massage and already understand the value of massage. You want people who are open to learning about massage and are willing to pay for massage in order to feel better.
The Basics of Getting Referrals
Everyone usually thinks that the process of getting referrals is about going out there and promoting yourself and giving a ‘sales’ pitch to the people you are engaging with. This is really not true. When I finally figured this out, it was such a relief.
The biggest thing that needs to be understood when creating a network is that you have